Who Is The Richest Woman In The World?

September 14th, 2008

Meet a Femal Billionaire

Did you know that Liliane Bettencourt is the seventeenth richest person in the world, with an estimated net worth of $22.9 billion USD. However, there are more categories in which to hold a distinction! She is the richest woman in the world, and the second-richest person in France. The world knows her as the non-executive director and major shareholder of L’Oréal, the world’s largest cosmetics company.

Liliane Bettencourt was born October 21, 1922, in Paris, France. She is the only child of Eugène Schueller, the founder of L’Oréal. Tragically, her mother died when she was only five years old. She is a very private person who has been shy about the press, so not much is known of her childhood.

Her father, Eugene Schueller, got his start in the cosmetics business in 1907, when he developed an innovative hair-color formula which he called ‘Auréale’. He started business by selling batches of the formula to local hairdressers. He registered his business in 1909, declaring the purpose to be “research and innovation in the interest of beauty”. The company’s original name was the “Société Française de Teintures Inoffensives pour Cheveux”, later shortened to L’Oréal.

By the 1920’s, the company had employed three chemists full-time, and the number grew to 200 by 1950, 1,000 by 1984, and around 2,000 today. The company has also branched out into other cleansing, cosmetic, and beauty products, eventually expanding into today’s line of over 500 brands and several thousand individual products. L’Oréal sells products both to retailers and to beauty professionals.

Liliane Bettencourt married André Bettencourt, a French politician, in 1950. The couple set up house-keeping in Neuilly-sur-Seine, France, where they remained until André’s death in 2007. Now widowed, Liliane Bettencourt has an only child: a daughter named Françoise Bettencourt-Meyers, who now also is a member of L’Oréal’s board of directors.

Liliane Bettencourt inherited both the family company and her father’s fortune as the sole heir in 1957. Today, she controlls just over 27% of the company’s interest, the food company Nestlé controls 25%, and the rest is in publicly traded stock. Her chief usage of her inherited wealth is to found the Bettencourt Schueller Foundation, which awards the “Liliane Bettencourt Prize for Life Sciences” to European researchers annually. Otherwise, her guidance of the company is largely delegated, while she makes sure that things are still run the way her father ran them.

L’Oréal and Nestlé have moved more and more into a partnership in recent years. Laboratoires Inneov, a joint venture between the two companies, is an exploration of the nutritional cosmetics market. Another joint venture between the two companies is Galderma, which deals in dermatology. L’Oréal also has a 10% interest in Sanofi-Aventis, the world’s third-largest and Europe’s largest pharmaceutical company.

L’Oréal throughout the years has become a name synonymous with glamour and fame, in part because of their aggressive marketing campaign employing fashion models, actors, actresses, singers, and sport figures. Their commercial motto “Because you’re worth it” is instantly recognizable anywhere in the world. However, the company has had many criticisms and responsibility issues to deal with on it’s way to success. Primarily the animal-rights activists have loudly protested the use of animals in research and testing. Also, being heavily involved in the fashion industry, L’Oréal has naturally been the topic of a catty tell-all book or two.

L’Oréal has established itself as a cosmetic brand which is going to be around for years to come. The success of the company was well-ensured by Eugene Schueller’s dedication to innovation and research. While Liliane Bettencourt’s main “secret to success” appears to be “be born in the right family”, she has nevertheless done an impressive job of maintaining the company for over 50 years, something no mere passive heiress could have done.

This was one sample of a female billionaire. Get inspired for a moment and imagine the satisfaction having personal abundance in one way or another. All the best :=)

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Free Online Legal Consultation

September 13th, 2008

Legal Advice When You Need It

As you know, the legal system in many countries can be more
than confusing at times and many of us don’t have time to take
off work to meet with a lawyer for a consultation. Lucky for us,
there are now many law offices that provide free online legal
consultation. This way we can take the first steps to get
the legal advice we may need.

There are questions to think about before beginning your
search for one online legal consultation at no cost. Why
are you seeking legal advice and which area of law do you
need advice in?

There are many areas of law and different lawyers have
different specialties for their practice. These include,
but are not limited to business, online enterprise services,
tax planning, legal law aspects or similars.

Also know which countries, state or states are involved in
the legal issue. Like choosing a specialty, lawyers are
licensed to practice in certain states and cannot practice
in every one.

There are more questions that need to be answered. You will
need find a lawyer that practices according to what you
need, if it is legal help as a private citizen, a business,
an organization or a group of people.

And you need to understand whether the advice you seek is
simple or extensive and what sort of representation you
will need.

Will something very simple like legal forms solve your
problem? There are many legal forms available free on the
Internet and most times you don’t even need advice from a
lawyer.

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Webinar Basics

September 6th, 2008

What Are Webinars?

As the name implies, webinars are seminars which are web-based. They are also referred to as online workshops or online seminars. Webinars have many uses such as building a brand, generating sales leads, training groups of people, press conferences, corporate announcements and focus groups.

Webinars are similar to conference based seminar; the only difference is that the participants listen to the audio through telephones and view the presentation by their web browser. The main feature of webinar is the interactive element which is the ability to discuss, give and receive information. It is different to “webcast” which doesn’t allow interaction between the audience and presenter.

Numerous companies have started offering webinar as an exchange to the traditional face-to-face seminars. Companies are acquiring the advantages that webinars give. These vary from flexibility to cost efficiency. Participants will not have to travel just to attend a seminar; they can learn on the comfort of their homes and their most convenient times. Other benefits are cost reduction, ability to reach much larger audience, lets future playback and can be recorded digitally.

Companies can save a lot from traveling budget and other expenses relative to trainings. A computer, an internet access and a phone line are just the items needed to attend a webinar. Materials like handouts can be printed and are downloadable and can be maintained as reference file.

Webinars also help marketers reach larger audience immediately. The geographically scattered colleagues may be able to work and collaborate as a team. Announcements can be posted to all the employees no matter where they are. Attendees and presenters can collaborate and interact through Q&A, document sharing and live polls; thus attendees can easily participate and learn from the activity.

The usual model for a webinar may be to offer a 5 week course and during which diverse lecture and module is uploaded on a specific day, for example, Monday. Registrants will have 1 week to take in the information.

If you are not into webinar hosting, you can just attend or let your employees participate on one. There are those with reasonable price and some are offered free. There are those which can be viewed and archived on demand. The archived webinars are made available for the viewing public; this can be accessed at Archived Webinars Page.

Looking for a webinar to attend will take a little research. If you’re always receiving invitations to online seminars, wait for the provider’s broadcast of an event. Also keep your eyes on upcoming webinars on trade magazines. Check websites for any webinars that have appealing topics since technology and universities are holding them.

Before registering on a webinar, do your homework first. Research the credentials of the presenter and the costs accompanying it. Even if the online seminar is free, try to analyze if it will be worthy of your and your subordinate’s time.

At first glance, webinars may seem less effective and meeting a person is better. But in various ways, the discussion group is a more effective method of communication. The discussion boards allow exchange of knowledge and information wherein the speaker also participate. The discussions are maintained online and anyone can review it anytime; this will let information propagate in many ways physical meeting cannot.

Webinars are fastly becoming the latest choice in web conferencing. Through its accessibility and low cost, companies can hold interactive meeting. Take advantage of the internet communication through attending or having your own web based seminars. You can also let your employees attend them for their development. Just do your research first and let your webinars help you with your success.

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The Strategy Used To Build and Run A Membership Website

August 30th, 2008

The strategy used to build and run a membership website is very comparable to building any other sort of website, with the exception of just a few additions. In the same way, promoting a membership website is done exactly the way other websites are endorsed. It takes time, money, effort and some SEO strategies and knowledge to promote any website online. Without this basic knowledge, well, prepare to hire some helpers that will assist you with getting the job done right. Now, operating your own membership website and running a membership website is far more difficult than licking the creamy filling out of the middle of Oreo cookies.

What you will need in the beginning is a good writer to finish most of your web content. Set your sights on finding the help you need to fight information overload. If you overload the information, your customers will look at you like that little ducky with the hammer in his hand, ready to smash the computer console. Avoid this action, because duckies get really upset when they have to waste their time reading junky content or too much information.

If you do not have a content writer or lack the skills to write the content for yourself, this is what you must do. First, start finding the right PLR article writer for your membership website. The initial step is to find one that supplies you with articles targeted toward the niche market of your choice. Generating monthly recurring income by building and running a membership website is an excellent concept, yet why start out on a rocky foot, when you can stand on firm ground by learning information to help you through the process of building and running a membership website.

Civilizing and improving your membership website, making it a repeated cycle is what it will take to keep the website dynamic and able of generating stable and reliable income. This will definitely be something you want to think about before running a membership website. We discussed articles or web content. Now, we can use some time to discuss the ways that web content is developed to help you create dynamic web pages filled with paid subscribers ready to read the latest news.

Writing web content for running a membership website

Writing articles are not as easy as many believe. In fact, some people think that possessing basic English with knowledge of spelling and grammar is all you need to write web content that helps you with running a membership website. Guess what Sherlock Holmes’; you need a little bit more to write effective, dynamic articles. If you were writing articles for a magazine company, you will need to know the proper style, format, and have the ability to brainstorm up some fabulous ideas that will get your copy published. Like magazines, web content also needs some style to keep customers coming back for more.

Many Magazine Companies hire authors, editors, and freelance writers. Most will accept work from the hire-ins before accepting submissions from outside sources. Marketing Articles to Magazines can be difficult, but there is a solution to overcome this obstacle. On the other hand, if you are writing articles for Web Content, Copy Write, or simply writing a blog, then the demands are less complicated. The freelance marketing is undergoing high demands on content for web, since it has become one of the most effective solutions for advertising. Businesses all over the world are relying on content for websites, since it feeds the search engines spider food. Search Engine Optimization is the solution for getting higher ranks on Google’s and Yahoo’s Search Engines.

Once you have reached the top of the engine your chances of bringing in revenue increases, along with your chances of being noticed. Quality link building is another effective method for Search Engine Optimizing (SEO). When you are writing articles, many of the businesses will ask for keyword density.

Keyword density means that you will write related keywords to the topic in the articles. This is another tactful method for marketing business. For more information on SEO and keyword density just make a search on your favourite search engine.

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Considering Customer Service Over The Phone?

August 25th, 2008

Telephone Agent Customer Service

More and more companies are increasing their use of
the telephone as the quickest and most convenient way
of establishing customer contacts. Call centers and
mail order is one of the fastest growing operations
among many industries.

It is essential that all employees represent their
company with a professional and friendly manner. Clear
and effective communication is essential to ensure
that the business is not lost. If your staff is not
trained properly on telephone skills, it can damage
the reputation of the company.

Every customer calling should receive a positive and
seamless service that is professional, efficient and
responsive. Customers who are handled well will notice
the good service, bring more business and hopefully
build a long term relationship with you. Customers who
are not handled well damage your reputation and take
their business to the competition.

Working over the phone can be a challenge. You can’t
see what they are talking about and they can’t see
what you are trying to explain. Clarity is a must when
offering customer service on the phone.

The need for customers to have answers for their
questions and concerns is high, having the option of
calling a customer service representative has proven
to be appreciated as it does not require a customer to
leave their home each time they need help.

If your company has not offered this service, it may
be something to consider for the future. It’s a way to
keep your customers happy and coming back for more.